If someone wanted to capture the essence of 80’s group women rockers, The Go-Go’s, they would have the perfect ingredients for a fun, funky cosmetic line. Well, this actually describes the sense of whimsy and verve that is Lime Crime makeup. The founder of Lime Crime herself has become somewhat of mythical creature, whose identity is a combination of an anime and a fairy.
The word “verve” means “vigor and spirit or enthusiasm” and there are perhaps no more accurate words to describe Doe Deere. The woman calling herself Doe Deere is also known by the name, Xenia. Any start-up company faces potential points of failure, but this fact is amplified when it comes to a new cosmetic brand. This is because worldwide there are so many competitors it’s virtually impossible to stand-out without a massive advertising budget.
Doe Deere performs much of the labor herself and the Lime Crime makeup brand on doedeere.com exist mostly in the online realm. Although, Deere has a share of detractors who’s to say what is factual and what is completely false.
To her credit, when confronted by a beauty blogger about discussing the controversy surrounding Lime Crime, she consented to answer all the questions upfront. Delivering a good product, fast is the best way to earn favorable ratings and it’s a way to face the competition as a small, independent brand.
Considering the everyday scenario of what could happen when online retailers fail to deliver a product as advertised, for a small, independent business woman this could be fatal. But to her credit, no one has complained about delivery or the quality of the Lime Crime products.
Flawless makeup applications is the goal of Lime Crime, the blended palettes are perfect for young, creative minds or those with a strong artistic flair. The bright colors are expertly applied by Doe Deere herself as she demonstrates that her makeup goes well with any skin tone. It is vital to her business to offer a spectrum of makeup options because of the diversity and range of skin tones, which includes light, medium and dark.
As modern makeup application has expanded, Doe Deere customers are predominantly young girls who are looking to ditch boring makeup. Deere herself lives on the very edge of fantasy and imparts this in her makeup brand. Perhaps only a new generation of young girls can truly appreciate what she brings to the table as an entrepreneur. In an industry where one must have experience to succeed, Doe Deere has done the impossible, keeping her business going, despite negative attention.
Doe Deere makes sure that her customers receive their makeup orders on time and she keeps adding new colors to the mix. This is just one of the admirable things she has managed to accomplish in a short period of time. Lime Crime provides colorful makeup options and when you throw responsive advertising in the mix, Doe Deere is using hype to her advantage as a tool for success.