It takes more than checking on review sites, such as Google Business, Trip Advisor, and Yelp to ensure that your online reputation management is on track. And, of course, you can’t check Google 24/7, but there are various tools you can use to check on your services, brand, and products. Tools, such as Brand Yourself, Reputology, and Trackur are great tools used to track mentions of your brand/business online. There are also various, free tools available to use.
With Google Alerts, you can find out about what’s been said about your business or brand on another website. With Twitter searches, your brand monitoring and customer service can be helped. This is done by choosing “more options”, select what you want to be seen in the search, and then save it. With the complaint site search, you’ll have the ability to search over 40 complaint websites at the same time. This could be necessary because Google may not have any complaints on the first page concerning your product, service, or brand.
The following are other things that should be done when working on your online reputation management, and they include the following:
- Making the Best of User Reviews– if all reviews are good, they can be perceived as fake reviews. Also, when there is a negative review, it’s best to acknowledge the issue and the person making the review. That way, you’ll show that you care about consumers. And when people see the negative review, they will be less effected by it because they’ll see that you’ve taken the time to respond.
- Don’t Assume Anything You Do or Say Online is Private– even though there are tons of privacy settings on almost every site, you can’t assume that anything said would not be seen. Therefore, you must be careful of the words you use. You must also make sure your employees, especially the main ones of your brand, abide by this too.
- Don’t Get Involved with Online Arguments– with the social media being filled with topics that can make one blood boil, it would behoove you not to get involved. Because doing so can hurt your brand/business by some customers who may find your online statements offensive.
- Taking Your time is Worth It– it’s normal to be anxious in handling your online reputation. However, it’s best to take your time.
Taking all the above steps will get your brand or business on it’s way of having a great online reputation management. For more information, click here.