A internet reputation repair scandal in the business world comes across our television screens more frequently than not. News like this does make great stories for the press to concentrate on, but what about the company in question. How does a company’s reputation become so tarnished in the first place? This issue should be resolved by every manager around the globe. Yet, the answer does not come easy, it takes dedication and work for a business to remain scandal free in this digital age.
United Airlines was taught this lesson by a musician named, David Caroll. Caroll published a song on his YouTube channel entitled, “United Breaks Guitars.” Why did he do this? Well, he looked out the plane window and saw his expensive guitar being tossed around in the loading area. United refused to solve the problem once Caroll brought it to their attention, and so he solved it on his own terms.
This may have seemed small to United at the time, but 15 million views later on Carroll’s video, and United’s stock dropped 10% overnight. Stories like this happen all the time to major corporations, but it is in how they respond that matter the most. No response will only bring death to a company’s bad online reputation. Customers can either make or break a company’s success unless you fix bad reviews.
Researchers at Harvard showed that revenue found in businesses with a three-star and five-star rating could be up to 18%. More specifically, if one of these companies that usually receive $180,000 per year started to get bad ratings that would create a loss of $180,000. An overlooked fact in this is the employee’s satisfaction with their jobs. Most of the time a bad rating comes in because a customer was upset with the service.
For the companies struggling with their online reputation, an online reputation management firm like The Search Fixers is a good place to start the healing. The Search Fixers help businesses understand the importance of protecting their image online and fix negative search results. They understand that what is floating out there in cyberspace can either land a job or keep the unemployment rate rising. Their services will ensure that your personal or business reputation will reflect positive and relevant information for anyone who is interested. A clean digital space will keep a business and personal profile looking how it is supposed to look, professional.