Someone like Emily McClure of Bustle.com is someone that really pours her heart, soul, and mind into something when she cares about it. She knows she has an audience that depends on her, relies on her, and respects her opinion. Because of this, she takes her time when writing reviews and gives everything a shot. She knows she might not like every product and every product might not be for her, but she knows it is worth it. This is a truly dream job for a self-proclaimed hair-care fanatic. She also gets to inform her readers and plays an important part in swaying them to either purchase something or avoid it at all costs.
In her review of the Sephora endorsed conditioner, she really poured a lot into the review, which can be read here: http://www.bustle.com/articles/136320-i-used-cleansing-cleansing-conditioner-on-my-fine-hair-heres-what-happened. She knows this is a product that has received a lot of acclaim and is very well known by people that know their stuff when it comes to hair care products. It was time for her to do her review and when wrote it, she wrote it the right way. One of the many wonderful things she did was include pictures. By adding pictures to the review, it lets people see what the WEN Hair product does and pictures do not lie.
She also gave her thoughts after each and every single day in what was a seven day review. Most reviewers do not put that kind of effort into their reviewers. However, one can’t help but tell her passion for hair care products as well as her passion for writing a good review. It shows in the work and it shows in the final review. The verdict is in and she loved Wen by Chaz and the proof is in her reviews and in her pictures. Visit Wikipedia.org for more info on the product.